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Gab Ferree
Gab Ferree

Gab leads Off the Record, a private coaching and training community for rising communications leaders.

My top 5 takes from MB (LIVE) 📣

Sep 18, 2026

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2 min read

My top 5 takes from MB (LIVE) 📣

Plus Reddit wins for best line of the day

Gab Ferree
Gab Ferree
The great AI pitching debate

Sep 11, 2026

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2 min read

The great AI pitching debate

✨ Plus: why one Substacker is very angry

Gab Ferree
Gab Ferree
"This is not true," fake reporters in Forbes, and your CEO's favorite new award

Sep 4, 2026

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2 min read

"This is not true," fake reporters in Forbes, and your CEO's favorite new award

✨ Plus: The simplest exec comms plan ever

Gab Ferree
Gab Ferree
Now that's some really cool sh--

Aug 28, 2026

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1 min read

Now that's some really cool sh--

🥲 Little joys after a tough week

Gab Ferree
Gab Ferree
Gen Alpha could cause your next comms crisis

Aug 21, 2026

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2 min read

Gen Alpha could cause your next comms crisis

🙇‍♀️ Plus: it's still hard to be a woman in the workforce

Gab Ferree
Gab Ferree
Don't panic about Claude's watermark

Aug 14, 2026

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2 min read

Don't panic about Claude's watermark

✨ Plus: Why AI transparency is your brand advantage

Gab Ferree
Gab Ferree
71% of y'all are writing slop

Aug 7, 2026

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1 min read

71% of y'all are writing slop

✨ Plus: new media "Tier 1s" and toxic cultures

Gab Ferree
Gab Ferree
Bots ban, GEO reality check, and not the matrix

Jul 31, 2026

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2 min read

Bots ban, GEO reality check, and not the matrix

📊 Plus: Pick my next free training

Gab Ferree
Gab Ferree
BLUFF your pitches, a CCO exposé, and AI communism

Jul 24, 2026

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2 min read

BLUFF your pitches, a CCO exposé, and AI communism

🤓 Plus: A first-edition Bestie Lesson

Gab Ferree
Gab Ferree
Cannes has an AVE problem, and one editor ignores 98% of pitches

Jul 17, 2026

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1 min read

Cannes has an AVE problem, and one editor ignores 98% of pitches

👀 Plus: when exclusives go robotically wrong

Gab Ferree
Gab Ferree
Secret AI pitching tells 👀

Jun 26, 2026

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1 min read

Secret AI pitching tells 👀

Plus: Design that stops the scroll, your AI time-back results, and H.A.G.S.

Gab Ferree
Gab Ferree
RIP Hard Fork

Jun 19, 2026

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2 min read

RIP Hard Fork

Plus: Anthropic gets spicy and white linen Cannes pants 🌶️

Gab Ferree
Gab Ferree
Happy Comms Bestie Day! 🎉

Jun 17, 2026

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1 min read

Happy Comms Bestie Day! 🎉

To all the friends who get us through

Gab Ferree
Gab Ferree
👯‍♀️ Comms Bestie Day is Coming

Jun 12, 2026

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2 min read

👯‍♀️ Comms Bestie Day is Coming

We made a holiday to celebrate the besties who get you though this crazy career we call comms

Gab Ferree
Gab Ferree
⚡️ The comms industry has a PR problem

Jun 5, 2026

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7 min read

⚡️ The comms industry has a PR problem

It's time we change the record

Gab Ferree
Gab Ferree
Who will take the OpenAI CCO job?

May 29, 2026

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2 min read

Who will take the OpenAI CCO job?

🤔 Plus: A $200k exec social job, video earnings calls, and I'm in build mode

Gab Ferree
Gab Ferree
Can comms survive AI layoffs?

May 22, 2026

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1 min read

Can comms survive AI layoffs?

✨ Plus: internal comms ideas, exec clapbacks, and announcement on ramps

Gab Ferree
Gab Ferree
We've Got New (Media) Rules

May 15, 2026

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1 min read

We've Got New (Media) Rules

✨ Plus: Your CEO's next pod value and Duolingo's unhinged attempt at balance

Gab Ferree
Gab Ferree
The $33,000 bad comms impact

May 8, 2026

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2 min read

The $33,000 bad comms impact

Plus: AI reporter interviews, my ethics policy, and the best in comms memes

Gab Ferree
Gab Ferree
Is your CEO an influencer? 🤳

May 1, 2026

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2 min read

Is your CEO an influencer? 🤳

Also I want to hear from you on PR tech

Gab Ferree
Gab Ferree
OpenAI vs. Anthropic is better than Bravo 🍿

Apr 24, 2026

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1 min read

OpenAI vs. Anthropic is better than Bravo 🍿

Plus: Eleanor Hawkins is leaving Axios Communicators

Gab Ferree
Gab Ferree
Everyone thinks they can do comms now

Apr 17, 2026

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2 min read

Everyone thinks they can do comms now

🧠 Plus they're making computer chips out of brain cells

Gab Ferree
Gab Ferree
Your comms AI chief of staff

Apr 10, 2026

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4 min read

Your comms AI chief of staff

⛳️ Plus: the Masters Week intro no one asked for

Gab Ferree
Gab Ferree
The TBPN comms lesson

Apr 3, 2026

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6 min read

The TBPN comms lesson

Plus: how AI can get you promoted

Gab Ferree
Gab Ferree
Delayed accountability, swift action

Mar 20, 2026

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5 min read

Delayed accountability, swift action

A tale of two comms responses

Gab Ferree
Gab Ferree
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