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Oliver Buchannon
Gab Ferree

Gab leads Off the Record, a private coaching and training community for rising communications leaders.

BLUFF your pitches, a CCO exposé, and AI communism

Jul 24, 2026

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2 min read

BLUFF your pitches, a CCO exposé, and AI communism

🤓 Plus: A first-edition Bestie Lesson

Gab Ferree
Gab Ferree
Cannes has an AVE problem, and one editor ignores 98% of pitches

Jul 17, 2026

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1 min read

Cannes has an AVE problem, and one editor ignores 98% of pitches

👀 Plus: when exclusives go robotically wrong

Gab Ferree
Gab Ferree
Secret AI pitching tells 👀

Jun 26, 2026

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1 min read

Secret AI pitching tells 👀

Plus: Design that stops the scroll, your AI time-back results, and H.A.G.S.

Gab Ferree
Gab Ferree
RIP Hard Fork

Jun 19, 2026

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2 min read

RIP Hard Fork

Plus: Anthropic gets spicy and white linen Cannes pants 🌶️

Gab Ferree
Gab Ferree
Happy Comms Bestie Day! 🎉

Jun 17, 2026

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1 min read

Happy Comms Bestie Day! 🎉

To all the friends who get us through

Gab Ferree
Gab Ferree
👯‍♀️ Comms Bestie Day is Coming

Jun 12, 2026

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2 min read

👯‍♀️ Comms Bestie Day is Coming

We made a holiday to celebrate the besties who get you though this crazy career we call comms

Gab Ferree
Gab Ferree
⚡️ The comms industry has a PR problem

Jun 5, 2026

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7 min read

⚡️ The comms industry has a PR problem

It's time we change the record

Gab Ferree
Gab Ferree
Who will take the OpenAI CCO job?

May 29, 2026

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2 min read

Who will take the OpenAI CCO job?

🤔 Plus: A $200k exec social job, video earnings calls, and I'm in build mode

Gab Ferree
Gab Ferree
Can comms survive AI layoffs?

May 22, 2026

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1 min read

Can comms survive AI layoffs?

✨ Plus: internal comms ideas, exec clapbacks, and announcement on ramps

Gab Ferree
Gab Ferree
We've Got New (Media) Rules

May 15, 2026

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1 min read

We've Got New (Media) Rules

✨ Plus: Your CEO's next pod value and Duolingo's unhinged attempt at balance

Gab Ferree
Gab Ferree
The $33,000 bad comms impact

May 8, 2026

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2 min read

The $33,000 bad comms impact

Plus: AI reporter interviews, my ethics policy, and the best in comms memes

Gab Ferree
Gab Ferree
Is your CEO an influencer? 🤳

May 1, 2026

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2 min read

Is your CEO an influencer? 🤳

Also I want to hear from you on PR tech

Gab Ferree
Gab Ferree
OpenAI vs. Anthropic is better than Bravo 🍿

Apr 24, 2026

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1 min read

OpenAI vs. Anthropic is better than Bravo 🍿

Plus: Eleanor Hawkins is leaving Axios Communicators

Gab Ferree
Gab Ferree
Everyone thinks they can do comms now

Apr 17, 2026

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2 min read

Everyone thinks they can do comms now

🧠 Plus they're making computer chips out of brain cells

Gab Ferree
Gab Ferree
Your comms AI chief of staff

Apr 10, 2026

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4 min read

Your comms AI chief of staff

⛳️ Plus: the Masters Week intro no one asked for

Gab Ferree
Gab Ferree
The TBPN comms lesson

Apr 3, 2026

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6 min read

The TBPN comms lesson

Plus: how AI can get you promoted

Gab Ferree
Gab Ferree
Delayed accountability, swift action

Mar 20, 2026

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5 min read

Delayed accountability, swift action

A tale of two comms responses

Gab Ferree
Gab Ferree
The great GEO debate

Mar 13, 2026

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5 min read

The great GEO debate

🎉 Plus: 5 free vibe coded PR tools

Gab Ferree
Gab Ferree
Anthropic's hiring AI comms ops

Mar 6, 2026

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4 min read

Anthropic's hiring AI comms ops

🎙️ Plus: convincing your boss to go on that niche podcast

Gab Ferree
Gab Ferree
Your favorite podcast is AI 🎙️

Feb 27, 2026

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4 min read

Your favorite podcast is AI 🎙️

The Epst[AI]n Files, autonomous journalism, and comms pros leveling up

Gab Ferree
Gab Ferree
The year of the Fire Horse

Feb 20, 2026

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4 min read

The year of the Fire Horse

$970k from LinkedIn and an SXSW comms event list

Gab Ferree
Gab Ferree
A go direct case study

Feb 13, 2026

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4 min read

A go direct case study

✨ Plus: 100+ IC tools, and a reporter's inbox that'll haunt you

Gab Ferree
Gab Ferree
Your execs need better takes

Feb 6, 2026

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5 min read

Your execs need better takes

Permission slip for interesting comms, WaPo hypocrisy, and start time to building

Gab Ferree
Gab Ferree
Should we speak up or stay silent?

Jan 30, 2026

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3 min read

Should we speak up or stay silent?

Plus: why are we still calling work a family? 🙅‍♀️

Gab Ferree
Gab Ferree
I made you a Trump GPT

Jan 23, 2026

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3 min read

I made you a Trump GPT

🏛 Plus: AI flatlined, vibe code training, and the grumpy period

Gab Ferree
Gab Ferree
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