Hey hey,
The Comms Bestie Group Chat is back from summer break. And if we were in a group chat, this is what I would have sent. 👇
🍿 Exclusives gone wild: Amanda Jacobsmeyer broke down the PR fallout after 1X (maker of Neo humanoid robots) exec Dar Sleeper's viral clapback over what he called a "sexualizing robots" Wired article.
🗑️ AI slop is killing pitching: Veteran media relations professional Trevor Chapman is pleading with you: AI slop pitches are damaging the credibility of the entire PR industry. I DM'd with him after he published the piece, and he shared that one tier 1 writer now ignores 98% of pitches, assuming they're all slop.
📮 Pitching intel: We love when reporters tell us how to pitch them. This week's edition comes from Orianna Rosa Royle, Fortune's success desk editor. You're welcome.
🏆 Cannes has an AVE problem: CCO godmother Jennifer George spoke the truth: why is Cannes' biggest stage awarding AVE-driven PR campaigns instead of the ones moving business metrics?
🎂 Happy (belated) PR Day: Psst… did you know yesterday was World PR Day? To celebrate, check out Muck Rack's latest State of PR report.
🧵 Stitch it on a pillow: “We are not comms people, we are business people who use communications to achieve business results” and more spicy takes (like why I hate the word “storyteller”) in this week’s Signalmakers from Mission North featuring yours truly.
Chat soon,
Gab Ferree
Founder & Your Comms BFF, Off the Record
PS: Last edition's most-clicked was Lulu Cheng Meservey's podcast: the Silicon Valley Comms Manifesto.
PPS: While the newsletter was off, mom mode was ON! Hope you're all having a good summer. Based on the OOOs hitting my inbox, methinks the answer is "YES!"
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