It’s October 3. That used to mean Mean Girls Day. This year, it’s Life of a Showgirl Day. Happy celebrating. 🧡
Here’s what else is in the group chat…
🎓 GEO PR Cert: Muck Rack just launched a new GEO Fundamentals course packed with actionable insights and a fun completion certificate!
✍ CommConnect Cliffs Notes: Regine Nelson shared one key takeaway from every single session, so you don’t have to watch 5 hours of recaps. Bless!
😡 Trend I hate: Culture-war campaigns driven by bots dragging brands into chaos. Just another thing for the comms nightmares list. Cool cool cool cool cool.
🤳 One more link for your “why our CEO should have a strong social presence” preso: People trust CEOs the most as the spox in a crisis. Tracks.
✨ Not on my 2025 bingo card: Facilitating a comms team offsite! I spent yesterday with some brilliant communicators at one of the most exciting private tech companies. DM me if you want some Comms BFF energy to your next team meeting.
🍬 Birthday szn: My son turned 1, and exactly one week later my daughter turned 6. Put it together and what do you get? A sweet 1-6 🙂
Why yes, he hates photos. And yes, she is holding onto his shirt with dear life so he doesn’t crawl away. Oh and yes, that was the best photo I got. Thanks for asking!!
Chat soon,
Gab Ferree
Founder & Your Comms BFF, Off the Record
PS: Last week’s most-clicked was WSJ’s cybersecurity reporter James Rundle on how to pitch him. Oh and here’s his source list… add yourself!
Did a bestie forward you this email? OMG I love them! Join the group chat.