Hey besties,

Say all you want about awkward CEOs, but I really want to try McDonald's new product burger. 🍔 While we’re here, as much as we love execs over brands doing social… we may need to start recommending acting classes in the strategy.

Let's group chat 👇

🤖 AI ops is here: Last year I predicted every comms team would have a dedicated AI ops person. This week, Anthropic and Yahoo said yep. I even shared my thoughts with Eleanor Hawkins in this week's Axios Communicators. Have you carved this out as a role yet?

🔍 Your new audience: If an article publishes and AI can't scrape it, will anyone know about it? Spyglasses built you a tool to check which publications show up in AI results. NYTimes? Nope. Substack? Yep. MuckRack also launched a similar feature for their customers. AI is your new audience. Be sure it gets your attention.

🤠 New media wisdom: Our media bestie Meredith Klein joined the Under Embargo podcast with some serious wisdom on the value of new media and how to convince your exec to join a podcast they've never heard of. (Apple / YouTube)

📊 Media monitoring reviewed: Matias Rodsevich did god's work and reviewed all the media monitoring players. (Hot take: use RSS + AI workflows instead of these tools and use the money you save to go on vacay invest in yourself. I teach you how.)

Worth the click:

  • READ: Bain Capital Venture's Allison Braley's anatomy of a launch

  • WATCH: Slate's "battle of the comms messaging." 10/10 no notes

Chat soon,
Gab Ferree
Founder & Your Comms BFF, Off the Record

PS: Last week's most-clicked was Gartner's comms predictions.
PPS: 178 comms professionals joined Off the Record last week. I'm keeping doors open a few more days. Want in?

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