Hey besties,
Happy Galentine’s Day. 💗 Here's what hit the group chat this week 👇
📣 Go direct case study: "No one cares that you redesigned your app" -every comms person ever.
Except… people do care. The ones who live, breathe, and use your product every day. Which is why I love that Notion's CEO did a full go direct trifecta: he told a story instead of just announcing a product (including the behind-the-scenes code name), pre-empted the classic "I hate the new design" user feedback trope, and invited his customer community in for beta access. This turned a non-news moment into an organic attention moment.
Not bad for the head of the Notion’s "Storytelling Team." 😏
📚 IC book club: Internal comms bestie Regine Nelson created the IC Resource Hub with 100+ books, communities, podcasts, and tools. Check it out or add your own favorite. (Do any of the IC books have Fae? Asking for a friend.)
📬 The pitch inbox of nightmares: The Stack's Edward Targett screenshotted his pitch-filled inbox and I truly don't know how journalists do it.
🗓️ I'm on the speaking circuit over the next two weeks, I'd love to see you!
AI for internal comms with Workshop (Feb. 19)
My Vibe Coding session (Feb. 26 & 27)
AMA on everything AI for PR pros with Qwoted (Feb. 26)
Yes, two sessions on Feb. 26. Here's hoping the wellness gods keep my children healthy.
🤦♀ Quick PSA: Not sure who needs to hear this, but please tell your CEOs to stop making jokes.
Except for this one: the love for my CEO dad's Super Bowl snack reinforces what I knew to be true: you all are my people.
Chat soon,
Gab Ferree
Founder & Your Comms BFF, Off the Record
PS: Last week’s most-clicked was Jim Prosser’s Building Things Is Comms Now.
You're reading the Comms Bestie Group Chat, a free weekly drop to 5,000+ comms pros. Off the Record is the membership behind the group chat: 200+ comms leaders getting training, coaching, and community. It’s where the magic happens. ✨
Did a bestie forward you this email? You’ve got good taste in friends. Sign up to join the group chat.