It was dubbed New York Comms Week and if we were in a group chat, here's what I would have sent as a dispatch 👇️
The top takes from Axios Communicators LIVE last night:
💅 Estée Lauder's CCO Meridith Webster broke it down: corp comms is about credibility, brand comms is about connection.
🎤 TPBN reaches millions, but they call themselves content creators, not journalists. Figma's CCO Nairi Hourdajian agrees: just like we have a mix of media between earned/owned/paid, our earned media needs to be diversified between creators, independent, and traditional press.
👀 Allison Worldwide says 57% of CEOs would choose AI over a seasoned exec pro. And that the new measurement metric is emotion.
🤖 Anthropic's CCO Sasha de Marigny says they're hiring a fulltime AI ops person. My thoughts, validated.
And in non-Axios Communicators LIVE news…
📈 Muck Rack released an updated What's AI Reading? report and the biggest jump in LLM citations is... press releases. You've been paying attention! But let's start calling them AI Notices because we know they're not going out to get press.
📊 Workshop dropped its 2026 trends report and 88% of y'all are not tying your internal comms work to business metrics. Let’s change that.
🧠 Multihyphenate comms pro Daniel Nestle (consultant, podcaster, and OTR member!) is giving away his Business Advisor Claude Project instructions. Think of it as your (other) comms BFF.
📸 IRL yay: Great to see the Axios Communicators writer and strategist Eleanor Hawkins, Off the Record members, and Comms Bestie Group Chat subscribers in NYC this week! Though tbh, it’s a bit chilly compared to AZ 🥶 ❄
Eleanor Hawkins bringing the spicy qs and top notch speakers
Chat soon,
Gab Ferree
Founder & Your Comms BFF, Off the Record
PS: Last edition’s most-clicked was comms recruiter Karen Shnek Lippman’s insights on showing business value in your resume.
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