Hey,
We officially passed 1,000 comms pros in the Comms Bestie Group Chat (!!). So glad youâre here. Letâs get into it. đ
đď¸ Add to Your Media Training: WSJâs David Benoit just casually dropped a mini-masterclass on how to handle CEOs who want stories killed. Save this one.
đŻââď¸ Bestie Chatter: My IRL bestie group chat (16 years strong) finally intersected with my work life thanks to that Goop x Astronomer video. When people outside of our comms bubble are all over it, you know you have an effective campaign.
đ¸ Groundbreaking: Vogue just debuted its first AI model (though technically in an ad, not a spread). BRB re-reading âAI isnât going to take my jobâ articles for cold comfort. Oh, and speaking of impossible beauty standardsâŚ
đ American Eek: My take on the Sydney Sweeney mess? Theyâre not commenting because the stock is up. Money wins again.
Side note: Pretty sure their corporate comms team didnât expect to be cleaning up after a fake TMZ spokesperson. Thatâs usually celeb PR territory. Yet still⌠no comment?
đŽ Wait⌠are we due for a AE-branded narrative-rebuilding video starring Glen Powell next?!
đŽđš Just for fun: Letâs close out with national flags made from each countryâs most beloved food.
Chat soon,
Gab Ferree
Founder, Off the Record & Your Comms BFF
PS: Last weekâs most-clicked link was Hootsuiteâs CEO manifesto on getting leaders to actually use LinkedIn. Fun twist: she was glad to be in the Bestie Group Chat đ
PPS: Got a template or freebie youâre dying for? Hit reply and tell me what you want built next.
Did a friend send you this email? You have good besties. Get in the group chat. đ