Happy Lunar New Year. It's the year of the Fire Horse, representing intense energy and rapid change. And here I was thinking that was already happening since ChatGPT dropped in '23. ¯\_(ツ)_/¯
Here’s what made it into the group chat 👇
📈 CEO Social → Sales: Kristin van Laren, head of Marketing at Peridio, broke down her CEO's social media success ($970k this quarter). My favorite part? Her CEO still writes and posts himself, but they've established a rhythm. How do you think he's doing?
👶 This Week in Brand Backlash™: May I present - Frida Baby. I love their snot sucker (daycare germs are real), but turns out their packaging and social have been… suggestive ("how about a quickie?", "I get turned on easily,"). WTAF 🤮 . We’ll give them credit for a lengthly press response, but it lacks any commitments to change in the future. The moms are mad.
🌮 Headed to SXSW? Here’s your list of must-attend comms events from Amanda Coffee and even more events happening across the event from Andrew Yeung. (BRB, sorting by “FREE”.) While we’re here, be sure to use the right emojis.
🎨 The Vibe Mindset: Lovable's Vibe Code Engineer went on Lenny's Podcast to get us all in the right mindset before next week's session. The key takeaway: taste and judgment reign supreme.(Apple / Spotify / YouTube)
👑 One to go: I purposefully didn't send you that viral AI article last week, but I like this response from queen Anne Helen Peterson more.
Chat soon,
Gab Ferree
Founder & Your Comms BFF, Off the Record
PS: Last week’s most-clicked was Notion’s CEOs go-direct sidebar nav update.
PPS: Happy birthday to my sister. She's the first person I told about this crazy idea to build a comms community, and then she gifted me a course that put me in the right business mindset. Get yourself a bestie like her.
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