Oh hey!
Lots of new faces as we cross the 3,000 subscriber mark (what a mighty fine group chat 🎉).
Here are some freebies for the newbies: Comms Buy-In Builder | 1:1 Guide | Crisis Comms Template | Promotion Workbook | Org Design | AI Master Class | Comms Leadership Master Class
And here’s our group chat drop: 👇
📰 AI v. the UK Press: The UK media is not thrilled about a new AI PR tool, Olivia Brown, that’s spamming them with press releases. My thoughts: if it works (and the article shows it does), it may just be the new normal. But great pitches (and relationships) will still win.
💼 How to Ask for Job Help: Helen Min of Great Chat fame shared stellar advice on job hunting. TL;DR — be direct, be actionable.
🎧 AI Pod Recs: If you want to nerd out on what’s next, might I recommend Moonshots (hyper-optimistic, all-tech-future vibes) and The Last Invention (a more grounded take from Gregory Warner of NPR’s Rough Translation).
📈 Personal Brand for FTEs: “Becca from LinkedIn” (and OTR guest!) shared an actionable playbook for using your personal brand to drive corporate growth.
📹 “Get Out of My F-ing Shot”: I’m just going to say it… your staffer walking through was not the distracting part, Katie Porter. Where’s a comms pro when you need one?
Maybe next time have a comms pro set you up with a better background and don’t berate your staff when you know you’re being recorded.
✈ One to go: United Airlines nailed it with the October 3/Taylor Swift/Mean Girls day. 🧡
Chat soon,
Gab Ferree
Founder & Your Comms BFF, Off the Record
PS: Last week’s most-clicked link was Muck Rack’s GEO certification. An OTR member said it was perfect as a GEO novice.
P.P.S. I’ll be in NYC next week and hosting a happy hour Tuesday… we have room for three more! 🗽
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